About

AICult – Artificial Intelligence & Culture is an Independent Research and Study Centre dedicated to the interdisciplinary analysis of Artificial Intelligence as a technological, cultural and social phenomenon.
We investigate how AI systems influence everyday life, education, work, economic processes and public decision-making, with a particular focus on their impact on individuals and communities.

Our work is grounded in the conviction that Artificial Intelligence is not merely a technical innovation, but a transformative force that reshapes social practices, institutional structures and cultural meanings.

Our Identity

AICult operates at the intersection of:

• academic research,

• educational practice,

• technological innovation,

• ethical and policy analysis.
  
  

The Centre brings together university researchers, teachers from public and private schools, educational leaders, industry experts and policy stakeholders from different countries and disciplinary backgrounds.
This plural and inclusive composition allows AICult to address AI-related challenges through multiple perspectives, avoiding purely technocentric or reductionist approaches.

Our Vision

AICult envisions a future in which Artificial Intelligence:

• enhances human capabilities rather than replacing them,

• supports inclusive and equitable social systems,

• respects fundamental rights and human dignity,

• contributes to sustainable educational and economic development.

We advocate for a human-centred approach to AI, aligned with internationally recognised principles promoted by organisations such as UNESCO, the OECD and the European Union.

Our Mission

The mission of AICult is to generate reliable knowledge and actionable insights on the impact of Artificial Intelligence on human life.

In particular, we aim to:

• analyse the educational, social and professional implications of AI systems;

• promote AI literacy and critical awareness among educators, learners and citizens;

• support evidence-based policy making and institutional decision processes;

• contribute to the design and evaluation of ethical, transparent and accountable AI systems;

• foster dialogue and cooperation between academia, schools, industry and public institutions.
  
  

Our Research Philosophy

AICult adopts a research philosophy based on:

• scientific rigour,

• interdisciplinary collaboration,

• methodological transparency,

• social responsibility.
  
  

We recognise that AI-related phenomena require approaches that combine technical knowledge with insights from education sciences, social sciences, humanities, law and ethics.
For this reason, our research does not focus solely on what AI systems can do, but also on how they are designed, implemented, governed and experienced by people.

Methodological Approach

Our studies are based on:

• empirical research and data-driven analysis,

• mixed-methods designs (quantitative and qualitative),

• participatory and design-based research,

• comparative and international studies.
  
  

Whenever possible, our work is aligned with established frameworks and guidelines, including:

• OECD AI Principles,

• UNESCO Recommendations on the Ethics of Artificial Intelligence,

• European Union AI Act and related impact assessment tools,

• Digital competence frameworks for education and work.
  
  

AICult and Education

Education represents a core area of AICult’s activity.
We study how AI transforms teaching, learning, assessment and educational governance across different educational levels, from primary school to higher education and lifelong learning.

Particular attention is given to:

• teacher professional development,

• AI-supported learning environments,

• inclusion, accessibility and equity,

• ethical risks such as bias, surveillance and data misuse in educational contexts.
  
  

AICult and Society

Beyond education, AICult examines the broader societal implications of AI adoption in everyday life, including:

• consumer services and digital platforms,

• algorithmic decision-making,

• work organisation and professional identities,

• public services and institutional processes.
  
  

Our goal is to contribute to a more informed and responsible public discourse on Artificial Intelligence.

Ethics, Transparency and Responsibility

Ethical responsibility is a foundational principle of AICult.
All research and educational activities are conducted in compliance with data protection regulations, ethical research standards and transparency requirements.

AICult is committed to:

• protecting personal data and privacy,

• ensuring transparency in the use of AI systems,

• avoiding conflicts of interest,

• promoting fairness, accountability and explainability in AI.
  
  

Our Role in the International Landscape

AICult positions itself as:

• a research hub connecting universities and schools,

• a knowledge broker between research and practice,

• a dialogue platform for educators, researchers, companies and policy makers.

Through international collaboration, AICult aims to contribute to shared knowledge, comparative research and the development of common standards for responsible Artificial Intelligence.

Looking Forward

As Artificial Intelligence continues to evolve, AICult remains committed to monitoring its impact, anticipating emerging challenges and supporting informed, ethical and inclusive innovation.

Our work is guided by the belief that understanding AI is not only a technical necessity, but a cultural and educational responsibility.